Learn the meaning of brand and what branding can do for your business.
4 KEY FACTS ON BRANDING.
A brand is a distinguishing mark, logo, name, word, or phrase that businesses use to set their product apart from competitors’. Brand perception is important, but how can a brand alter how People view a business?
More than only the thing you’re selling is reflected in the brand you present to the public. It expresses what your business stands for, your personality, your aesthetic, your industry vision, and the culture you represent..
BRAND AWARENESS IS KEY!!!
BRAND AWARENESS IS KEY
Brand recognition is the initial stage in brand perception since without knowledge of your brand, nobody can notice it. The packaging of your goods, the branding on your clothing, or the personalized, high-quality cap that your consumers may proudly wear are all effective methods to increase brand recognition.
BRANDING AFFECTS PEOPLES OPINION OF YOUR BUSINESS
Consumers form their initial impression of a brand’s logo in under 10 seconds from viewing. Consider customized products as an example. the first time you ask someone where they got a clothing they’re wearing.
By posing the initial query, you demonstrate that the item piqued your interest and have so established the first link to the brand. The more often you see the logo, the more you’ll know it and start to develop an affinity for the company.
Establishing brand recognition by using branding, personalized items, unique content, is important to growth.
BRANDING IS IMPORTANT FOR ADVERTISING
Branded content are more easily advertised and have their message passed on stronger than un-branded content. this is because they create stronger impressions in the minds of people and are easier to relate with mentally and emotionally. Research shows that people tend to remember more of what they see than what they hear and read alone.
This is an affinity that people grow towards a certain product or brand. This is worth a lot as it ensures continuity in sales and referrals. Non of this is possible if the products don’t stand out as a brand. It is impossible to identify with an unknown product.
BY IFEANYI MBAKA