Brand Identity Design
Brand Identity Design
Powering Businesses
through Design
STRATEGY DESIGN BRANDING PRINT
Who we are
We are Dowins Digital, “Dee-Gee” – A full service creative digital design agency, driven by the mission to create the great ideas that change the businesses, products and people they are made for. Made up of team passionate about delivering sustainable impact through design, strategy and innovation. We are helping diverse business all across Nigeria and Africa at large design, develop and deploy products and initiatives with a result oriented approach to branding, design and print solutions.
Our philosophy is an extension of our mission- to provide business with
creative solutions to launch, grow and operate thier products and services.
Why you need
a strong visual
identity
Today, a company can no longer build its reputation solely on products or services. The image that it conveys is also a measure of its success. In branding, “what you see” is a brand’s visual identity.
Visual identity is how you shape perception and create an impression through the visible elements of your brand. Images are a powerful form of communication, specifically because they do not communicate with words.
A visual identity is built to meet these functions: • It is recognisable: by being simple and clear, most importantly unique to you
• It gives your business personality: makes your business relatable to your clients
• It stands out from competitors: in a world of many faces you would be the only one that looks like you.
Properly developed visual
identity will draw many
benefits, including:
• Awareness: as your identity becomes more developed and thus recognisable, awareness of your business will grow. • Positioning: symbols, values, culture, projects. All of these help to encourage and foster any progressions within your business. • A bond: from the customer’s point of view, a strong
• Staying power: Control over your identity will allow you to respond quickly and effectively to changes, thus ensuring the immortality of your organisation. • Savings: a well-designed early identity will save you lots of money! No need to constantly reinvent graphics, your identity is well-established and solid.
The Process
1. Exploration
We start by digging deep into your brand to find out what
will visually attract your dream customer & successfully
communicate what differentiates you from the competition.
This is done in the format of a client questionnaire and a
discovery call.
2. Concept Generation & Development
Once internal research & brainstorming is conducted, we
will create two brand concepts. These are visual directions
your brand can go in, including logo design, suggested font
combinations and colour scheme.
You get a beautiful PDF via email, and give us feedback
within 2 business days.
3. Concept Refinement
Following your choice of brand concept, we will collaborate
with you to nail down the final brand concept, making sure
you are getting a design inline with your vision. This is done
with 2 rounds of revisions to your chosen concept.
4. Brand Style Guide & Master Files
In this final phase, we will create a brand style guide as
well as a master folder with all the logo files, fonts & design
elements. This is important because it means that you now
have a guide you
or your team can follow to make sure you keep all future
marketing materials cohesive with your brand identity
5. Brand Application
Once your brand is concluded we can apply it to your materials by designing your business cards, packaging, amazon
enhanced content, social media or paid media assets and so much more. See the package add-ons for a list of what we can
do.
The Deliverables
Full Corporate Identity Package
NGN750,000
/ Upfront payment: %70
- Brand Discovery Call
- 3 Brand Identity Design Concepts
- 2 Rounds of Revisions on Chosen Concept
- Custom Logo Design
- Logo Intro Animation (5-15 Seconds)
- Logo Variation
- Icon + Favicon
- Complete Brand Color Palette
- Brand Typography
- Brand Collaterals and Stationary
- Brand Style Guide PDF
- Brand Masterfiles (Design Source Files)
- Social Media Page Branding
Starter Business Identity Package
NGN250
/ Upfront payment: %70
- 2 Brand Identity Design Concepts
- 1 Rounds of Revisions on Chosen Concept
- Custom Logo Design
- Brand Masterfiles (Design Source Files)
World’s Fastest
Better than any visual
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.